Lessons by Title
![](image/Jon_Barrett.jpg)
Title:
80/20 and the Pathfinders
Author:
Jonathan Barrett
Description: Must Pareto Always Apply to Revenue and Customers? (plus, who are your Pathfinder Customers?)
![](image/Neil_Perkin.jpg)
Title:
Agile, Not Linear
Author:
Neil Perkin
Description: "Agile, Not Linear”: the importance of introducing a new approach to building responsive capability in organisations for dealing with complex and potentially disrupted environments.
![](image/Andrew_Loveless.jpg)
Title:
From Outsource to In-House
Author:
Andrew Loveless
Description: To try to execute and grow your organisation. What I learnt about developing scaleable development capability.
![](image/Trudy_Thompson.jpg)
Title:
Go to Nature Author:
Trudy Thompson
Description: The solution you need can be found in Nature.
![](image/Chris_Shilling.jpg)
Title:
Golf Glove Author:
Chris Shilling
Description: When you have an idea you believe in, you must invest the time it deserves in order to get a result.
![](image/Vikki_Cobb.jpg)
Title:
Happy Families
Author:
Vikki Cobb
Description: It's worth investing time at the start of a relationship in order to build a foundation for success.
![](image/Simeon_Stewart.jpg)
Title:
Know When to Walk Away
Author:
Simeon Stewart
Description: Pay attention to the flaws in your idea, step back and rethink to go in a new direction.
![](image/Neil_Perkin.jpg)
Title:
Letting Go
Author:
Neil Perkin
Description: The value of letting your ideas go and not fighting to retain ownership.
![](image/Jon_Barrett.jpg)
Title:
Never Underestimate Your Customer Author:
Jonathan Barrett
Description: “Never Underestimate Your Customer”: Don’t assume that your customer isn’t capable of appreciating benefits to you, as beneficial to them.
![](image/Simeon_Stewart.jpg)
Title:
Polish your Diamond
Author:
Simeon Stewart
Description: Don't over-protect your diamond, work with people to develop your idea.
![](image/Chris_Shilling.jpg)
Title:
Pre-Inventing Web 2.0
Author:
Chris Shilling
Description: The importance of thinking long-term when creating new technologies – always consider their potential impact.
![](image/Jon_Barrett.jpg)
Title:
Putting Sales & Marketing First
Author:
Jonathan Barrett
Description: The more innovative the product or service, the harder and more expensive it will be to get the message across.
![](image/Chris_Shilling.jpg)
Title:
R2D2-2
Author:
Chris Shilling
Description: The power of using viral marketing to advertise, popularise and embed innovation into the heart of the organisation.
![](image/Emma_Barrett.jpg)
Title:
Share & Share Alike
Author:
Emma Barrett
Description: Learning lessons from others and not making the assumption that someone hasn’t already solved your problem and isn’t ready to share their experiences with you.
![](image/Neil_Perkin.jpg)
Title:
Show Them
Author:
Neil Perkin
Description: “Show Them”: The importance of using examples and prototypes to show the value of an idea.
![](image/Simeon_Stewart.jpg)
Title:
The Bigger Picture
Author:
Simeon Stewart
Description: Consider the consequences of your innovation and how they might affect other people.
![](image/Andrew_Loveless.jpg)
Title:
The Humble Business Card
Author:
Andrew Loveless
Description: The importance of accepting and keeping your eyes open for new business models.
![](image/Neil_Perkin.jpg)
Title:
The Journey
Author:
Neil Perkin
Description: “The Journey”: The importance of understanding that not everyone has been on the same intellectual journey that you have (and the importance of bringing them along with you).
![](image/Andrew_Loveless.jpg)
Title:
The Unforseen Consequences of a New Strategy
Author:
Andrew Loveless
Description: What actually happens when you deploy a new idea for delivering value in your business.
![](image/Trudy_Thompson.jpg)
Title:
The Value of Keeping Your Eyes Open and Your Ears Open and Your Mouth Shut
Author:
Trudy Thompson
Description: The solutions and ideas you need to inspire you are staring you in the face, the people you need may be the person next to you.
![](image/Jon_Barrett.jpg)
Title:
Time to Market
Author:
Jonathan Barrett
Description: “Time to Market and Prototypes”: How long are you willing to wait before you start to create revenue? The longer you wait, the more it costs you.
![](image/Vikki_Cobb.jpg)
Title:
Toy Story
Author:
Vikki Cobb
Description: Innovative ideas can come from anywhere, as long as you let yourself think laterally.
![](image/Emma_Barrett.jpg)
Title:
Under-promise and Over-achieve
Author:
Emma Barrett
Description: Pointers on how to innovate, manage yourself as an innovator and the importance of demonstrating value in a risk-averse culture.
![](image/Trudy_Thompson.jpg)
Title:
Understanding Fear
Author:
Trudy Thompson
Description: Accept that your must never, never, give up.
![](image/Neil_Perkin.jpg)
Title:
Unexpected Benefits
Author:
Neil Perkin
Description: You never know where an idea will take you.
![](image/Emma_Barrett.jpg)
Title:
When Will You Call Me Stupid?
Author:
Emma Barrett
Description: Don’t make assumptions about people’s ability to succeed.
![](image/Vikki_Cobb.jpg)
Title:
Why won't it work
Author:
Vikki Cobb
Description: The importance of involving the customer very early on in the innovation process.