Selling Ideas
![](image/Simeon_Stewart.jpg)
Title:
Polish your Diamond
Author:
Simeon Stewart
Description: Don't over-protect your diamond, work with people to develop your idea.
![](image/Jon_Barrett.jpg)
Title:
Putting Sales & Marketing First
Author:
Jonathan Barrett
Description: The more innovative the product or service, the harder and more expensive it will be to get the message across.
![](image/Chris_Shilling.jpg)
Title:
R2D2-2
Author:
Chris Shilling
Description: The power of using viral marketing to advertise, popularise and embed innovation into the heart of the organisation.
![](image/Neil_Perkin.jpg)
Title:
Show Them
Author:
Neil Perkin
Description: “Show Them”: The importance of using examples and prototypes to show the value of an idea.
![](image/Neil_Perkin.jpg)
Title:
The Journey
Author:
Neil Perkin
Description: “The Journey”: The importance of understanding that not everyone has been on the same intellectual journey that you have (and the importance of bringing them along with you).
![](image/Jon_Barrett.jpg)
Title:
Time to Market
Author:
Jonathan Barrett
Description: “Time to Market and Prototypes”: How long are you willing to wait before you start to create revenue? The longer you wait, the more it costs you.
![](image/Emma_Barrett.jpg)
Title:
Under-promise and Over-achieve
Author:
Emma Barrett
Description: Pointers on how to innovate, manage yourself as an innovator and the importance of demonstrating value in a risk-averse culture.